Privacy Policy

Last Updated: 12.06.2026

Desi Aura UK respects your privacy and is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Desi Aura UK operates the website www.desiaurauk.com.

For any questions regarding this Privacy Policy or your personal data, please contact:

Email: info@desiaurauk.com

2. Information We Collect

We may collect and process the following information:

- Name

- Billing and shipping address

- Email address

- Telephone number

- Payment information (processed securely through third-party payment providers)

- Order history

- Account login details

- Device information, browser type and IP address

- Website usage information collected through cookies and analytics tools

3. How We Collect Your Information

We collect information when you:

- Place an order

- Create an account

- Subscribe to marketing communications

- Contact us via email or contact forms

- Browse our website

4. How We Use Your Information

We use your information to:

- Process and fulfil orders

- Deliver products and services

- Communicate regarding orders and customer support

- Improve our website and customer experience

- Prevent fraud and maintain website security

- Send marketing communications where you have consented

5. Legal Basis for Processing

We process personal data based on:

- Performance of a contract

- Compliance with legal obligations

- Legitimate business interests

- Your consent where required

6. Sharing Your Information

We may share your information with:

- Shopify (our e-commerce platform)

- Payment providers

- Shipping and logistics partners

- Marketing service providers

- Professional advisers and regulatory authorities where legally required

We do not sell your personal information.

7. International Transfers

As we ship worldwide, your information may be transferred outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your data.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy and to comply with legal obligations.

9. Your Rights

You have the right to:

- Access your personal information

- Correct inaccurate information

- Request deletion of your information

- Restrict or object to processing

- Withdraw consent where applicable

- Lodge a complaint with the UK Information Commissioner's Office (ICO)

To exercise your rights, email info@desiaurauk.com.

10. Cookies

Our website uses cookies to improve user experience, analyse website traffic and support website functionality.

You may manage cookie preferences through your browser settings.

11. Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss or misuse.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

13. Contact Us

Email: info@desiaurauk.com

For privacy-related requests, please contact us using the email address above.